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Gord's Mini Bio

Gordon Haddock graduated from the University of Saskatchewan with a Bachelor of Commerce in 1972. His entrepreneurial spirit led him into many business ventures including an advertising agency, music store, drug stores, card and gift stores, and businesses involving land development, fast food, clothing, tourism, bath and skin care products, entertainment, and publishing. His businesses have been both franchise and self-started.

Trek 2000 Corporation, a family business, was formed in 1986 when Gordon and his wife, Maureen, brought The Body Shop franchise to Saskatchewan. For twenty years, they grew The Body Shop Saskatchewan, until eventually there were four stores. A home party business was pioneered in Saskatchewan for The Body Shop International. Toward the end of this time, they brought lululemon to Saskatchewan. One of the other retail business ventures that overlapped this period was a Roots franchise. The Haddocks brought lululemon to Saskatchewan during their last years with The Body Shop.  

No longer in retail, Gord is developing new business relationships and projects involving land development, construction, a television production truck, and the rental of mobile office units. He still has several entertainment projects in the works. His business philosophy is simple; work hard, have fun, and do good things.

Gord’s wife and business partner, Maureen, has written two books about his childhood adventures. The freedom he experienced as a child ensured that his, already entrepreneurial, spirit was allowed to flourish.

Gord is excited about the ever-evolving Murray Edwards School of Business and has believed, for decades, that a major in entrepreneurism was a natural development for the University of Saskatchewan. He views the launching of the W. Brett Wilson Center for Entrepreneurial Excellence as a wonderful development, at the perfect time, for this province.

Gord enjoys sharing his business experience with those who are interested. As a young entrepreneur, he enjoyed getting to know business people of all ages and was always eager to learn from them.